ColgateArt Direction
The Portable Routine
This concept project reframes Colgate through the idea of portability and routine.
The wash bag acts as the central product, shifting oral care from a fixed bathroom setting into something structured, carried, and integrated into daily movement. The visual system builds on clinical cues—clean surfaces, toothpaste patterns, controlled color use—and translates them into a more defined, product-driven language.
The concept extends into merchandise and a sports collaboration, where the same system is applied in a more physical context, connecting care with performance and use.
The Washing Bag
A product extension shaped like a toothpaste tube — the iconic Colgate stripe translated into a functional object. Closed and open, it carries the brand's visual DNA into a new context.
Wear the brand
Apparel extending the Colgate visual language — from the classic logotype on knitwear to bold graphic statements on long sleeves.
Colgate x Oilers
A collaboration between Colgate and the Edmonton Oilers — merging the world of oral care with professional hockey. Jerseys, pucks, sticks and mouthguards.
